Daniella LaGaccia Studio

Creative Product Lead & Brand Architect

Creative product and brand strategist who led Calvin Klein's Global Creative voice.

Developed and shepherded 360 storytelling across product categories, global brand environments, packaging and digital (eComm, paid social, PDP) to create a customer experience that builds the roadmap of winning product launches.

Collaborated with cross-functional teams to develop cohesive messaging strategies supporting global product launches and integrated marketing campaigns.

Managed the creative development of products from concept through market launch with cross-functional teams by analyzing consumer insights into a cohesive brand voice and strategy across North America, EMEA, and APAC.