product development

From concept to market launch and after.

Case Study

I build the end-to-end creative and strategic frameworks that take global products from the design room prototype to market launch. 

For the Spring 2025 launch of Calvin Klein’s first-ever shapewear line, I acted as the connective tissue across the entire product lifecycle, partnering with Insights, Merchandising and Design to translate prototype innovations into distinct product silos and naming conventions. From authoring compliant packaging copy to architecting the omnichannel messaging rollout across digital channels and physical environments like the flagship Harajuku, Tokyo showroom, I deliver unified, data-driven consumer experiences that protect brand identity while accelerating market growth.

HARAJUKU, TOKYO

SHAPEWEAR SHOWROOM DISPLAY