Creating Brand Identity
Creative strategist who led Calvin Klein's Global Creative voice developing 360 storytelling across product categories, global brand environments, packaging and digital (eComm, paid social, PDP).
Collaborated with cross-functional teams to develop cohesive messaging strategies supporting global product launches and integrated marketing campaigns.
Skilled in managing the creative development of products from concept through market launch with cross-functional teams by analyzing consumer insights into a cohesive brand voice and product strategy across North America, EMEA, and APAC.