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Do you have your Calvins on?
Shaping Brand Identity
Specialist in product branding and voice of Calvin Klein Sportswear, CKJ and Close to Body (CKU, Sport, Shapewear, Swim) across regions (NA, EMEA, APAC).
From concept to market launch. I help creatively develop products through their entire lifecycle with the customer experience in mind.
I work cross-functionally to produce engaging 360 product storytelling reaching all customer touchpoints through packaging, visual merchandising and paid media.
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